Guy Marion

Guy Marion

Guy Marion, Chargebee’s chief marketing officer, leverages over 15 years of strategic marketing and leadership to drive SaaS growth. Before joining Chargebee, Marion was CEO and Founder of Brightback, now Chargebee Retention. At Chargebee, he spearheads the go-to-market strategy, increases brand awareness, and drives customer acquisition. In his free time, he enjoys spending time with his family, boating on the San Francisco Bay, and contributing to the startup ecosystem.

Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses.
Why Strategic Churn is Good for Your Bottom Line 

If you have a subscription-based business, a concept that may seem counterintuitive at first glance is strategic churn. Losing hard-won customers is something that we try to avoid at all costs. Yet, for many savvy subscription leaders, strategic churn, or the intentional loss of poor-fit subscribers who drag down overall customer satisfaction, gross margins, and…

Retention Signals Success for Subscription Businesses

The most frequent conversation businesses have when it comes to revenue growth surrounds the tactics and strategies for attracting new customers, optimizing the shopping experience, and expanding reach. These are all effective and important factors to consider when it comes to revenue growth, however, they aren’t the only or necessarily most effective ways to achieve…

7 Customer Retention Predictions for 2020

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse,” and a fickle market have served to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 certainly taught the industry a few lessons. In 2020, retention is set to be a top priority for companies…

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