Guru Hariharan

Guru Hariharan

Guru is a seasoned technology and business leader with over 15 years of experience in the ecommerce industry. Before founding the company in 2012, Guru spent five-plus years at Amazon building out automated vendor management and supply chain. He also became the AI-based selling coach for 3P sellers. Guru also held the role of General Manager of the Marketplace Experience at eBay, where he led the global launch of eBay’s “Fast N’ Free” shipping and the Global Returns programs. Guru has a Masters with a focus on Machine Learning from the University of Texas at Austin and an MBA from the Wharton School.

Generative AI: 3 Things Amazon Sellers Should Consider

Instacart‘s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, it…

E-Commerce is the Evolution of Retail: How Brands and Retailers Can Bridge the Gap Between Stores and Online

Too often, brands and retailers treat their e-commerce and in-store operations as separate businesses. Each has its own product assortment, pricing strategy, inventory availability, and key performance indicators. These businesses tend to wage harmful internal battles for resources and attribution that distract from the needs of the larger organization and/or end consumer. The truth is…