Grigori Melnik

Grigori Melnik

Dr. Grigori Melnik is a seasoned technology executive with more than 25 years of experience driving product innovation and growth at companies including Microsoft, Splunk, MongoDB, Tricentis, and Cribl. He has led platform transformations, launched category-defining products, and scaled teams across every stage of growth. Dr. Melnik holds a Ph.D. in Computer Science from the University of Calgary and brings to Amperity a passion for engineering excellence, AI innovation, and building high-impact product organizations.

Customer Retention, Marketing

Building a Foundation for Audience Monetization With First-Party Data

March 4, 2026 at 3:29 pm

Retailers are finally realizing that their customer data can pay for itself. For years, brands have treated first-party data as a cost of doing business, but now it's being redefined as a monetizable asset. Purchase history, browsing behavior, loyalty engagement, and customer preferences are becoming foundational inputs for personalization and performance measurement. Most organizations recognize…