Greg Wang

Greg Wang

Greg Wang is head of sales, North America at Adjust, the mobile marketing analytics platform.

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…