Greg Wang

For e-commerce and shopping app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping intentions compressed into a few frenzied weeks. Whether you increase spend or not, success and increased conversions during this period are about planning smarter and testing earlier. Adjust’s 2025 Shopping App Insights report found that installs for shopping…

In an era when technology reigns supreme, it’s no surprise that the way we shop has undergone a significant transformation. A recent study revealed a staggering 58 percent of consumers now prefer online shopping over the traditional in-store experience. Riding this wave of change, advertisers are strategically capitalizing on the rising trend of “store-less” shopping,…

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…