Greg Tull

For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and fragmented back-office systems to support their B2B sales. However, today’s buyers expect the same seamless, personalized e-commerce experiences they get as consumers. That expectation is forcing even the most traditional industries to modernize —…

In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. A clunky checkout, a slow mobile load time, or a confusing product filter can dramatically impact conversion rates. The path to purchase must be just as compelling, convenient and tailored as the product itself. Following e-commerce…