Greg Chen

Greg Chen

CEO and co-founder of Mobiz, Greg has more than 15 years of mobile innovation and experience in both B2B and B2C. Born in Taiwan but grew up in South Africa, his multicultural context has shaped him to be a passionate leader, thinker and pioneer. Being unrelentingly customer-focused, he has led  Mobiz to become a trusted platform that accelerates commercial success through mobile engagement. Greg received his Master’s degree in both Electrical Engineering and Business  Administration (Cum Laude) from the University of Cape Town. 
Why Retailers Should Refocus on Customer-Centric KPIs

The science of customer attraction these days goes beyond offering a helpful, useful and accurate product that fulfills a need; it’s also about ensuring the customer is satisfied throughout their journey with your brand. Being top-of-mind for customers has become more difficult, with around 53 percent of global consumers having higher customer service expectations than…

Building Customer Loyalty Through SMS Marketing

Bringing in new customers to your business is a challenge itself, but retaining them and building a meaningful relationship is a whole other feat. Brands often struggle to find the right communication channel and messaging to grow customer engagement. With so many new small businesses booming following The Great Resignation, building customer loyalty is paramount…

How to Create a Positive Customer Experience Through Personalization

To say that the retail world is changing is an understatement. The constant pressure from discounters, along with the increasing power wielded by consumers, has pushed retailers to seek new effective differentiation approaches to remain competitive in the market. With retail sales rising rapidly since the pandemic — jumping to a whopping $791.70 billion in…

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