Greg Brunk

Greg Brunk

As MetaRouter’s head of product, Greg leads our team in setting the strategy and building out our Customer Data Infrastructure platform. Greg has a diverse and rich history in leadership, driving innovation through product in several industries. He is now blazing a trail in the marketing, advertising, and data space. He is well-connected with the industry’s emerging trends and is deeply involved with MetaRouter’s sales, CX, and partnership teams.
Retail Media's $100B Question: Who's Really Seeing Those Ads?

Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this booming industry is built on shaky ground: retail media networks (RMNs) can’t actually prove who is seeing their ads. While retailers promise targeted advertising through first-party data, most can’t…

Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging

E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be to capitalize on increased consumer spending while heeding shifting consumer…

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