Gerry Joyce
Gerry Joyce is the vice president, retail practice lead at InMarket, bringing 20-plus years of leadership and sales experience across retail and digital media. Since joining InMarket in 2022, Gerry has worked closely with our retail clients, agency partners, sales team, marketing, measurement and product team to develop drive-to-store client-based solutions. These unique offerings reach shoppers prior to an intended store visit, driving stronger return on ad spend. Previously, Gerry led the retail verticals as the Vice President of National Retail for Gatehouse Media and Gannett. In 2013, he launched a digital shopping platform, Retale, funded by Axel Springer/Bonial serving as VP of Sales. Here, he played a pivotal role in building the North American sales team, revenue growth and sales strategy. Earlier in his career, Gerry held various leadership positions at Chicago Tribune Media Group, including Advertising Director – National/Major Accounts, where he was responsible for a team of National Account Managers who sold multi-channel solutions to the company’s largest retail accounts.
Heading into 2026, budgets/resources are the top challenge for marketers, according to InMarket’s Predictions Report. As retail media networks (RMNs) remain a popular line item in every CPG marketer’s playbook, the ability to better understand the impact of this spend across key outcomes like incremental sales, visits and return on advertising spend (ROAS) is critical.…
Everyone has a digital circular. Don’t let them die on your website or app. What maximizes digital circulars’ incremental outcomes is the ability to extend the reach of this critical asset to shoppers before their next store visit. In the hunt for value, consumers are frequenting more stores and channels, creating smaller basket sizes and…





