Georg Richter

Georg Richter

Georg Richter is founder and CEO of OceanX, which is reinventing the membership economy by transforming customer-brand interactions and providing a powerful engine for subscriptions. Georg specializes in implementing next-generation technologies and innovative software solutions that transform industries.

3 Ways to Use Your Subscription Commerce Program to Truly Connect With Customers

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…

The Challenge of Pricing for Retailers Launching Subscriptions

Subscription programs are hot right now, but they’re not just for startups. Last year, major omnichannel retailers including Under Armour, Ann Taylor, and Old Navy launched subscriptions for their customers as part of overall omnichannel strategies. Omnichannel retailers and other companies offer subscriptions for different reasons. For large manufacturers and consumer packaged goods companies, subscriptions…

How to Take a Page From Sephora’s Subscription PLAY! Book

More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…

To Beat Your Subscription Competition, You Have to Get Personal

What are the key factors that contribute to a successful subscription service? A popular — and important — question. Of course, there are many elements involved in subscription services that contribute to success. Some of them, such as having a high-quality product and reasonable price point, are no-brainers. Others aren’t as obvious. Customization and personalization…