George Skaff
February 12, 2014 at 5:00 am
Retailers have to learn to engage on all digital touchpoints, especially the smartphone, in light of the fact that consumers can make their purchase decisions at any moment, regardless of whether they're at home or in-store. The retailer's job now is to attract attention in-store with additional services and ways to focus the consumer. In 2014, retailers should consider some tactical steps to deliver a true omnichannel retailing experience that melds the key advantages of physical stores with the information-rich experience of online shopping. Here are seven ways how:
