Geoff Michener

Geoff Michener

Geoffrey Michener, CEO and founder of dataPlor, is an international business executive with over 10 years of experience solving complex problems in the big data, small business, and enterprise space.

Why Location-Based Advertising Often Misses the Mark

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to competeā€¦