Geoff Galat

Geoff Galat

Geoff Galat, CMO Clicktale

Customer Stress Shopping: Where Are Retailers Going Wrong?
July 17, 2018 at 2:46 pm

According to newly released research from Clicktale, as many as 75 percent of consumers admit to engaging in "stress shopping" — i.e., using impulse purchases and shopping sprees as a way to relieve negative emotions. But while most of us would be happy to admit that our shopping patterns are emotionally driven, few retailers seem…

The 3 Golden Rules for E-Commerce, 20 Years On
October 23, 2017 at 3:19 pm

We’re three-quarters of the way through 2017, which means, extraordinarily, that e-commerce has been around for 20 years. The online marketplace today is wildly different from the one we started with, and even from the marketplace of 10 years or even just five years ago. So after two decades of business conducted online, what have…