Gene Del Polito, Author at Total Retail

November 1, 2007 Why Accurate Addressing Matters More Than Ever

There’s a lot that’s already been written on both the passage of postal reform and the 2006-7…

September 1, 2007 How You Can Help Avert Another Rate Hike Disaster

Just about all catalog merchants in America should have gotten more than their fill of news,…

April 1, 2007 Understanding Postal: Biggest Rate Case Threat? Regulatory Changes

Usually when we talk about catalogs and postal rate cases, we tend to gloss over the many regulatory…

January 1, 2007 Understanding Postal: Spare Your Bottom-line

Despite the passage last month of the Postal Accountability and Enhancement Act, mailers soon will…

October 1, 2006 Understanding Postal: Beyond Rising Postal Rates

Prepare for key classification changes next year. This is a column for those who understand that…