Gaurav Saran

Three years after the onset of the pandemic, online shopping is still a top way consumers make their purchases, especially among younger generations. There are now 2.64 billion digital buyers globally, which makes up 33.3 percent of the total population, so one out of three people shop online. However, an increase in e-commerce also leads to an…

Amidst varying themes of the upcoming winter season, an unexpected and adverse development has occurred regarding holiday spending: consumers are having to adjust budgets and consider inflationary concerns along with supply chain shortages, both affecting the price and availability of many products this year. As a result, the retail industry will experience much earlier shopping…

Almost everyone has made a purchase they weren’t happy with, but for some, the stress of returning an item just might not be worth their time, effort and frustration. There’s always someone who opts to keep that product instead of returning it, even though they’re unhappy with their purchase. In fact, studies show the frustration…

We all know that a positive customer experience (CX) is crucial for gaining loyalty, maximizing profits, and growing visibility. From the first interaction between a customer and your business to the moment a transaction is made and final goods are exchanged, convenience, efficiency and a seamless experience are essential. What retailers are beginning to realize,…