Fraser Neil

Fraser Neil

Fraser Neil is the chief sales officer (CSO) at Cust2Mate Solutions Corp., a global leader in smart retail technology. He is responsible for building and leading Cust2Mate’s global sales organization, with dedicated sales executives based in North America, Europe, and Israel.

With nearly 30 years of experience in CPG, retail, field sales, SaaS, and AI-driven technology solutions, Neil brings a proven track record of driving international growth, building high-performing teams, and delivering consistent revenue results. Most recently, he served as vice president of CPG at Trax Retail Ltd., where he successfully led revenue growth with both regional and global scale clients, consistently surpassing booking and revenue targets while spearheading product innovation and customer acquisition strategies. His deep experience working with both retailers and CPGs positions him to accelerate Cust2Mate’s model of enabling and monetizing retail media, data, and third-party services through the Smart Cart platform.

Marketing, Omnichannel

Stores Are Forgetting Their Customers, and it’s Costing Them More Than They Think

April 13, 2026 at 12:09 pm

When considering fundamental shifts in how shoppers define value in today’s retail environment, at the center is continuity. It's the expectation that a shopper’s relationship with a brand doesn’t reset when they move between channels, but instead flows seamlessly across them. For retailers, this is where the challenge becomes operational. While digital channels have evolved…