Francesco Favazza

Francesco Favazza

Francesco Favazza is vice president, strategic services for The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for 30 years. The Lacek Group is an Ogilvy company.
Customer Retention
Looking for More Loyal Customers? Try a Tiered Strategy
March 19, 2024 at 9:49 am

With so many retail options available to consumers, it’s more important than ever for brands to offer incentives to retain and grow their share of loyal customers. A tiered loyalty strategy is an effective way for brands to level-up engagement. What's a Tiered Strategy and Why Does it Matter? Customers’ expectations change over time. The…