Fayez Mohamood

Fayez Mohamood
4 Barriers to Data-Centric Personalization

Personalization seems like a simple enough concept, right? Wrong. Though the industry has been talking about it for years, very few retail marketers are connecting with customers in meaningful ways. The largest challenge standing in the way of true personalization is data – and that’s no simple feat. Where do you get it? How do…