Evan Gettinger

Evan Gettinger

Evan Gettinger, Principal, CBX
Evan believes that everything we do reveals something about who we are, how we think and what we want—a principle he’s brought with him since joining CBX in the summer of 2023.

After studying the discrepancies between what people say, think, feel and do at ad agencies Arnold (Havas) and Deutsch (IPG), Evan moved into brand consulting at Interbrand (Omnicom) and Superunion (WPP) where he had the opportunity to partner with businesses in evolving their growth strategies, products/services, customer experiences, go-to-market approaches, employee engagement practices, and marketing operations to better align with both the interests of those people and the businesses themselves. As a Strategy Director at Interbrand, Evan contributed to building IP in brand architecture and internal cultural change. Over a three-year period he also helped Microsoft shape its approach to consistent brand building across its portfolio of both B2C and B2B products (Bing, Edge, Cortana, Mixed Reality, Dynamics, MSN, emerging technologies, etc.). As the North American Head of Strategy at Superunion, Evan led the development and codification of the agency’s global strategy offerings into impactful frameworks and toolkits for training and deployment with employees and clients across regions.

Building Brands for Every Altitude

There’s a famous anecdote about three stone masons. Though its origins are fuzzy, at best, it’s a beautiful lesson in the power of perspective. Each version goes something like this: a stranger wandering along a road encounters a trio of workers. He asks the first, “What are you doing?” The worker responds, “What does it…