Erin Doyle

Erin Doyle

Erin Doyle is a partner in Arnall Golden Gregory LLP’s Privacy & Cybersecurity practice, where she advises organizations on rapidly evolving data privacy, cybersecurity, and consumer protection regulations. She can be reached at erin.doyle@agg.com.

Management, E-Commerce

What Retailers Need to Know About Surveillance Pricing

May 6, 2026 at 9:39 am

Companies that use customer data to adjust the prices shoppers see, whether online or in-store, should know that regulators are paying attention and the legal landscape is changing fast. "Surveillance pricing" — the practice of using consumers' personal data to set targeted, individualized prices for a product or service — introduces legal risks for both…