The 2014 holiday season is upon us and, as the saying goes, it's the most wonderful time of the year. With just over three weeks left in the year, make it count by boosting your email marketing efforts to raise online sales and profits. According to the Direct Marketing Association's National client email report 2014, 77 percent of return on investment comes from segmented, targeted and triggered email marketing campaigns. So despite popular misconceptions, email is — and always has been — the proven workhorse for driving online revenues. Now is the perfect time to make your list (and check it more than twice) for ways to optimize your email marketing to increase sales. Here are some tips to get started:
Erik Harbison
In a world of business that's measured by dollars and cents, likes are great, but leads are better. Research firm McKinsey & Company reports that when it comes to acquiring new customers, email is 40 times more effective than Facebook and Twitter. Translation for retailers: your best bet for increasing potential revenue through marketing starts in the inbox.
