Erika Phelan

Erika Phelan

Erika Phelan is Client Strategy Director at Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

Next Steps for Retail Marketers During the COVID-19 Pandemic

Feeling like every day is a scene out of a made-for-Netflix action movie? Same here. Everyone's looking for the best way forward through uncertainty, confusion, and conflicting reports. The good news is that retailers can take positive actions now to get ahead of rapidly changing business conditions and come out swinging when this pandemic eases…