Erika Jolly Brookes

Erika Jolly Brookes

Erika Jolly Brookes is the Chief Marketing Officer at Springbot where she leads all brand, product, marketing campaigns and communications.

Customer Acquisition for E-Commerce Growth

Finding and attracting new customers is complicated and expensive. The industry go-to statistic suggests that it costs five times more to land a new customer than to keep an existing one. Therefore, it makes sense that most marketers allocate a large portion of a finite marketing budget to customer retention rather than investing it all…

4 Influencer Marketing Strategies to Bolster Your Brand Without Breaking the Bank

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…