Erika Jolly Brookes

Erika Jolly Brookes

Erika Jolly Brookes is the Chief Marketing Officer at Springbot where she leads all brand, product, marketing campaigns and communications.

Marketing, Customer Service

4 Influencer Marketing Strategies to Bolster Your Brand Without Breaking the Bank

August 31, 2018 at 4:28 pm

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…