Ready or not, every consumer-facing company today needs to be mobile. Having a mobile presence is not enough, however. Brands need to have a presence on mobile. The most successful marketers are those who understand how to design and package mobile content in a way that enhances usability. Given limitations in screen size, bandwidth and users' attention spans, mobile marketers have to balance form and function to help users achieve their goals with as little friction in the process as possible. Below are four best practices for a winning mobile experience:
1
Comment
