Emily Trentacosta

Emily Trentacosta

Emily Trentacosta is Senior Research Director of Strategy and Insights at AMC Global. Emily has led client and supplier side market research experiences for more than 20 years, and greatly enjoys working closely with clients to develop customized research solutions to address business needs. She has a strong background in quantitative methodologies and advanced analytics with a focus on CPG markets. Emily earned her Master’s degree in Social Psychology from the University of Delaware.

Inflated Prices, Deflated Consumers: The Impact of Price Increases on Shopper Behavior

The rising cost of consumer packaged goods (CPGs) is more than a grocery and retail store annoyance. From social media to the Grammys, U.S. consumers are vocalizing their inflation frustration — and pointing fingers at who they think is responsible. Many feel that brands themselves are behind pricing increases (and with good reason). The New…