Emily Cawse

Emily Cawse

Emily Cawse is a digital customer experience consultant, working with enterprises in marketing and digital analytics.

As a customer success manager, I help my clients to get the most out of their technology stack by providing data-driven insights and recommendations for their digital strategy and operational efficiency.

I started out managing campaigns across a range of digital and direct marketing channels – email, mobile, direct mail, and more. Analysing the results of those campaigns led me to the joys of data! I have since specialised in platforms that improve digital customer experience, from behavioural analytics to journey continuity.

I’ve worked with clients of all shapes and sizes, from financial services (including the “Big Four”​) to not-for-profit charities, and enterprises across travel, retail and telecoms.

3 Lessons From the 2023 End-of-Year Shopping Season

The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with…

4 E-Commerce Metrics You Aren't Measuring ... But Should Be

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

4 Ways to Maximize Customer Lifetime Value and Boost Profits in 2023

​Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or…