Elizabeth Hoover

Elizabeth Hoover

Elizabeth Hoover is Director of Partnership Innovation and Growth at full-service digital marketing agency DMi Partners. Liz has been in the industry since 2015; she joined DMi Partners in 2018, bringing experience from technology and brand-side roles. Liz’s work to develop growth opportunities for DMi’s clients and partners has earned her 2023 “One to Watch” honors from the Global Performance Marketing Awards, following her inclusion in PerformanceIn’s 2021 top 50 list. Liz lives in the Philadelphia area, where she is determined to pet every dog she comes across.

E-Commerce, Customer Service

TikTok Shop: 8 Things Growth Marketers Should Know

May 19, 2025 at 2:55 pm

The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course for our clients; we’ve doubled down on channel investment, with great return on ad spend to show for it. One of the primary reasons? TikTok Shop. In this…