Relevance has historically underpinned much of e-commerce search and product discovery strategy. The saying goes, “Reach the right people in the right place at the right time,” and relevance is typically believed to be at the foundation of that objective, guiding retailers and brands as they aim to surface the right product in the right…
Eli Finkelshteyn
Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not…
