Brick-and-mortar giants like Wal-Mart, Home Depot and Best Buy have been steamrolling mom-and-pop shops for decades, but e-commerce has begun to level the playing field. So why are small businesses more likely to succeed online than in brick-and-mortar when it comes to competing against goliath corporations? And why have online companies been thriving amid e-retailer giants like Amazon.com and Overstock.com? The reasons are simple and compelling.
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