Elery Pfeffer

Elery Pfeffer

Elery Pfeffer, Founder and CEO, Nift
As founder and CEO, Elery Pfeffer guides Nift’s strategic vision and operations. He has over 20 years of executive leadership experience in hypergrowth technology startups, with a track record of taking tech companies from idea to significant scale and growing small teams into large organizations. Prior to founding Nift in 2015, he founded and served as CEO of Pursway, a technology company that helped retail, telecom and financial services companies scale their target audiences and consumer reach. Pfeffer served as a Fellow of Harvard University’s School of Engineering from 2014 until 2017. He holds a BSc in Math and Computer Science from Tel Aviv University.

Marketing

5 Takeaways From Cannes Lions 2025: Why Consumer Value Beats Industry Metrics

July 2, 2025 at 3:35 pm

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer value consistently outperform those focused purely on industry metrics. Here are five of my key takeaways from the event about what's shaping the future of commerce media: 1. AI is Moving from Hype…