Eileen Schlagenhaft, Cushman Fruit Company, Catalog Marketing Director With over 25 years in the catalog industry, Eileen’s expertise includes marketing and strategic planning, from circulation development through profitability analysis. She is instrumental in merchandising and handles all aspects of creative production. She is also responsible for web site development and advertising. Formerly Eileen was with Palm Beach Groves, Duncraft Birdfeeders, EMS/Eastern Mountain Sports and CBS/Columbia House. Eileen was an officer on the Board of Directors of the New England Mail Order Association for 8 years and served as NEMOA’s President from 1990-92. She has spoken at several DMA Catalog Conferences.