Efrat Ravid

Efrat Ravid

Efrat Ravid is an executive and advisor with 20 years of industry experience heading world-class marketing and operation teams for public and private companies across a variety of industries. As the CMO at QuantumMetric since 2019, she leads global marketing and communication strategy in a rapidly growing market. Prior to joining Quantum Metric, Efrat held leadership roles at ContentSquare (Chief Marketing and Strategy – Americas), Click Software (acquired by SalesForce), Sophos and SolidWork, Dassault System. She is also on the executive board of Fast Company and a public speaker. Efrat serves on the board of LumApps, and in the advisory board of Atera and InfinGrow. Efrat held a MBA degree from Northwestern University, Kellogg and Tel Aviv University and her Engineering Degree out of Shenkar College.

Amazon is Teaching Retailers the Wrong Lesson About Customer Loyalty

For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click checkout, simple returns, and friction-free buying built a habit that reshaped consumer expectations. The magic wasn’t just about speed — it was certainty. You knew you could return anything. You knew checkout wouldn’t make you second-guess. Amazon has redefined what shoppers expect…