Drew Cashmore

Drew Cashmore

Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage – the platform that powers self-serve and managed-service for The Home Depot among other retailers – Drew is helping to architect the next generation of unified retail media technologies. 

He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.
Marketing
What North America Can Learn From Europe’s Retail Media Playbook
November 4, 2025 at 5:04 pm

Despite being around since 2012 when Amazon.com launched Amazon Ads, retail media is still evolving and different regions have approached it from different angles. While North America has scaled fast, it has also accumulated complexity: stitched-together stacks, negotiated measurement instead of designed frameworks, and a heavy tilt toward search as the default growth engine. Europe…

Marketing
3 Retail Media Trends to Watch From Shoptalk 2025
March 31, 2025 at 12:28 pm

At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on track to increase by 88.5 percent through 2028, evolving into a $97.91 billion marketplace. That’s how eager advertisers are to take advantage of the value they see in retail media networks (RMNs).…

Marketing
How Retail Media Networks Are Maturing in 2025
February 11, 2025 at 2:16 pm

The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers of all sizes stake their claim in this lucrative advertising channel. From grocery chains to home improvement stores, retailers are transforming their digital properties and first-party data into powerful advertising platforms that connect brands with high-intent shoppers.…