Dr. Madhav Durbha

Dr. Madhav Durbha

Dr. Madhav Durbha is the group vice president of manufacturing industry strategy at RELEX Solutions. With over 25 years of deep supply chain expertise, Madhav has a proven track record of developing impactful strategy and driving collaboration across functions. His prior experience includes leadership positions in i2, Blue Yonder, Kinaxis, LLamasoft, and Coupa. He obtained his Bachelor of Technology from Indian Institute of Technology, Madras and his Ph.D. in Chemical Engineering from the University of Florida.

Merchandising

From Price Play to Growth Strategy: The Rise of Private Labels

December 10, 2025 at 9:53 am

Private labels used to be seen mostly as the bargain-bin versions of national brands. That perception has begun to shift and in recent years has reached a tipping point. Sales of store brands increased $9 billion to a record $271 billion in 2024 compared to 2023, according to the Private Label Manufacturers Association (PLMA). This…