Doug Nash

Doug Nash

Doug Nash is vice president of data and analytics solutions at Fiserv, where he leads data product strategy and commercialization for analytics-driven offerings that help clients activate data to drive growth. With 25+ years of experience across product, strategy, and technology and 15 years in FinTech, Doug focuses on building scalable platforms and translating complex data capabilities into market-ready solutions.

Customer Retention, Marketing

Solving the Anonymity Problem at Checkout

March 25, 2026 at 5:11 pm

In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don't truly know their customers. While digital loyalty programs can yield match rates of up to 30 percent, in-store rates tell a different story. In-person retail identification often lingers in the single digits, leaving the vast majority of in-store shoppers categorized…