Don Ross

Don Ross

Don Ross is President of Americas at Trustpilot, the world’s most powerful review platform.

Don joined Trustpilot in October 2016. Formerly the CEO of, he and his team grew the personal financial service website’s revenue from $79M to over $550M in under nine years. Don works to further grow Trustpilot’s business and revenue, and cement its position in North America. Previously, he served as the Senior Vice President of Sales & Marketing at Harris Connect, Inc. and SVP of Sales at Don holds a Masters of Marketing & Advertising from Michigan State University and Executive Education in Sustainable Marketing Leadership from Harvard Business School.

Why and How Social Proof Influences Consumers

It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…

The Future of Retail is Reputation

In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…

Is Price Really King This Holiday Season?

The holiday season represents a massive opportunity for retailers, both online and traditional. Last year’s Adobe Digital Index Report showed consumers spent $91.7 billion online in the U.S. alone, an 11 percent jump from the year before. In Canada, the U.K., and France, this rate of growth was similar, with jumps of 14 percent, 11…