Donna Belardi

Donna Belardi

Donna Belardi is the chairman and CEO of Belardi Wong, a leading full-service marketing agency.

DTC Brands Aren't Dead: How the Smart Ones Are Thriving
June 10, 2024 at 4:13 pm

The direct-to-consumer (DTC) landscape has faced its share of challenges and misconceptions in recent years. While some high-profile brands have struggled, leading to a perception of decline in the DTC space, the reality is far more nuanced. The key takeaway is clear: DTC brands are not dead. In fact, the smart ones are thriving by…