Diana Abebrese

Diana Abebrese

Diana Abebrese, Principal, Business Consulting at EPAM Systems, Inc.

Diana Abebrese is a principal of business consulting at EPAM Systems. With more than 10 years of experience in retail media, she delivers cross-functional strategy and support to EPAM’s global retail clients, providing them with strategic technology solutions accompanied by practical frameworks and implementation plans. Her background includes senior commercial and operational roles in large multi-national corporate environments and for smaller independent businesses, establishing and nurturing high-performing teams of all sizes.
5 Challenges Facing Retail Media 

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and…