Debbie Seigenthaler

Debbie Seigenthaler

Quad/Graphics, Senior Marketing Consultant

A 30+ year marketing professional, Debbie Seigenthaler knows through personal experience the importance data and effective testing play within a marketing organization. Using proprietary tools, she helps clients gain a deeper understanding of their customer and how to use the best message, imagery and marketing channel to maximize performance. For more information on personalization in direct mail marketing, visit www.accelerated-insights.com.

May 29, 2018 One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s…