Debbi Dougherty

Debbi Dougherty

Debbi Dougherty is vice president of B2B Marketing at Rakuten Viber, one of the world’s largest messaging apps with 1B+ users.

Messaging Applications: The Best Way to Market to Customers

Social media is one of the most powerful ways for retailers and brands to connect and engage with customers. Not convinced? Just look at Starbucks' Holiday Red Cup Campaign, which generated a lot of chatter on Twitter around its seasonal beverages rollout. By advertising the chance to receive a free, limited-edition reusable holiday cup with…

3 Reasons Why Retailers Should Use Messaging Apps for Black Friday

Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…