DeAnn Campbell

DeAnn Campbell

DeAnn Campbell is leading the next evolutionary era of retail: the shift beyond converged commerce to Harmonic Retail,™ where online and offline experiences don’t merely integrate — they interact, enrich, and react upon one another to create a living, harmonized brand expression throughout the customer journey. DeAnn holds a bachelor’s degree in architecture, is LEED ID+C accredited, and is the former VP of retail strategy and insights at Harbor Retail, a design + build firm.

Technology, Brick-and-Mortar

Shifting Sands: How Recent Trends Are Fueling Permanent Change for Shoppers and Cities

June 15, 2021 at 4:13 pm

When it comes to how cities serve their citizens, success is a long game. It takes years (and even decades) to shift a city to accommodate changes in how we live, and that’s precisely why city planners, businesses, and real estate agents alike are closely watching recent trends surrounding how and where we live, work…

Marketing

5 Reasons Why Brand Partnerships Are the Future of Retail

May 25, 2021 at 8:04 pm

When it comes to the way we shop, the speed of change today has surpassed the ability of most brands and retailers to keep pace. And with the coming 5G rollout, innovation and change will only continue to accelerate. After all, building an effective multichannel ecosystem that offers a wide enough range of products and…