Dawn Colossi

Dawn Colossi

Dawn Colossi is Chief Marketing Officer of FocusVision, the market’s most comprehensive suite of experience insights software solutions – including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ — how they think, feel, and act. 
Customer Retention, Marketing
From Loyalty to Love: Why Focusing on the Heart is the Recipe for Retail Success
September 5, 2019 at 5:04 pm

It wasn’t that long ago customer loyalty meant something to brand marketers. If you held someone’s loyalty, there was little question you controlled their purse strings, and it took a significant amount of strategic effort to sway, say, a Coke drinker to become a Pepsi drinker. In 2019, however, loyalty has become a bygone buzzword.…