David Wilkinson

Generation Z, or those born from 1997-2012, will be America’s largest generation by 2034, topping out at about 80 million. The oldest adult Gen Zers are already establishing potentially long-lasting earning and spending patterns, while the younger members of this demographic are still learning their first lessons about spending, saving and employer relations. To understand…

If you’ve seen the headlines recently, it’s clear that 2022 is likely to be another exceptional year for cryptocurrency — i.e., decentralized digital money. The entire cryptocurrency market skyrocketed from $100 billion at the beginning of 2020 to $3 trillion in 2021. In-store and online capabilities will allow consumers to seamlessly transform value between the…

Customer experience (CX) expert Shep Hyken provides a couple of sayings that resonate with today’s retail environment: “Satisfaction is a rating. Loyalty is a brand,” and “There is a big difference from a satisfied customer and a loyal customer.” Ultimately, satisfaction = good. Brand loyalty = 100 percent better. We all know this is true,…