David Loos

David Loos

David Loos is president of MCS, Inc., a company that designs, manufactures, sells, and supports industrial inkjet imaging, tracking, and inserting systems and solutions for the mail manufacturing industry.
The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in…