David Karnstedt

Spring clearances and upcoming Mother’s Day promotions offer catalogers a great opportunity to tweak their Internet search-marketing campaigns and cast a wider net for reaching customers. Rotating copy and thinking more broadly about keyword-search terms are just a few ways in which you can better blanket the online-search market to stretch your advertising dollars, spur brand recognition and attract eyeballs. Taking a multichannel marketing approach and integrating online strategies with offline promotions also offers more leverage around spring advertising opportunities. Paid placement Internet search, which enables you to bid for placement at the top of search engines’ results pages, can help you