David Cooperstein

David Cooperstein
Why Valentine’s Day Will Fall in Love With Programmatic Direct Mail

I did something unique this year. I bought my mother a bouquet of roses for Valentine’s Day. What a good son, some would say. Why is that special, say others. OK, admittedly I always get my mom flowers for Valentine’s Day, usually making the purchase on Feb. 12 because I forgot. This year, as I…