Dave Fink

Dave Fink

Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world.

Marketing

The Long-Term Game: Building Deeper Brand Loyalty and Engagement Through Direct Mail Marketing

October 8, 2024 at 8:59 pm

With the internet in our pockets at all times and social media news feeds addicting us to scroll up to 4.8 hours a day, we're exposed to an always-on battle of competing brands fighting for our attention. As consumers are presented with more choices than ever, brand loyalty rapidly diminishes. In fact, according to a…