Dave Charest

Dave Charest

Director of Content Marketing at Constant Contact.

The Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2

In part one of this series, we discussed the importance of earning your customers’ ongoing support, and how increasing customer retention by just 5 percent can boost profits by an average of 75 percent. While retention marketing has been around for a while, this area of business will only continue to rise in importance as…

The Secret to Making More Money With E-Commerce: Customer Retention, Part 1

In 2019, online retail sales surpassed $3.5 trillion worldwide, but the e-commerce boom was just getting started. With COVID-19 keeping everyone home, and brands pivoting operations to sell online, the events of 2020 created a unique ecosystem for the online marketplace to explode. This shift in consumer behavior, combined with the technology available today, make…