Darren Morrison

Darren Morrison

Darren Morrison is a director, Corporate Finance at Berkeley Research Group (BRG), a leading global strategic advisory and expert consulting firm.

He has over twenty years of experience leading public and private clients through major business transformations, transactions, and cost-reduction strategies. His broad industry experience includes retail, consumer products, and technology expertise, as well as healthcare, pharmaceuticals, education, airline, aerospace, automotive, manufacturing, financial services, media, sports agency, oil and gas, and chemicals.

Retail 2019: The Thinning of the Herd Continues

After a good start to the 2018 holiday selling season, December sales fell flat. Year-over-year (YOY) sales improved just 1.1 percent from December 2017, and overall holiday sales finished just 2.6 percent above 2017. Retailers felt the impact to their gross margin line and now face potential inventory issues due to lower-than-expected December sales. Thus…