May 1, 2004 at 4:00 am
The product images in your print book and on your Web site represent both a critical creative component as well as a significant financial investment for your business. There’s no doubt that photography sells product. Whether you shoot your images with an in-house team or use a studio or creative agency, be sure you’re getting the most from your investment — and potentially improving sales — by following these five pointers. 1. Match your shots and the level of aesthetic quality you require to the appropriate photography medium. You may think the debate is over, and that digital has won. That’s
